tool used to create doc site: https://github.com/djacquel/WikiToJekyll

updating docs

1. Sidebar is manually updated in _include/sidebar.md
2. Pull _wiki submodule to make sure it is up to date
3. rake wikibuild
4. sync with docs.surefyre.co s3 bucket (aws s3 sync _site/ s3://docs.surefyre.co/ --acl public-read)