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contents/english/03-03-the-lost-dao.md

@@ -7,7 +7,7 @@ Can a ⿻ understanding of society lay the foundation for social transformations
 
 ### ⿻ launches
 
-This was the mission pursued by the younger generation that followed in Wiener's lead but had a more human/social scientific background.  This generation included a range of pioneers of applied cybernetics such as the anthropologist Margaret Mead (who heavily influenced the aesthetics of the internet), Edward Deming (whose influence on Japanese and to a lesser extent Taiwanese inclusive industrial quality practices we saw above) and Stafford Beer (who pioneered business cybernetics and has become something of a guru for social applications of Wiener's ideas including in Chile's brief cybernetic socialist regime of the early 1970s).[^Deming]   They built on his vision in a more pragmatic mode, shaping technologies that defined the information era.  Yet the most ambitious and systemic impact of this work was heralded by a blip moving across the sky in October 1957. 
+This was the mission pursued by the younger generation that followed in Wiener's lead but had a more human/social scientific background.  This generation included a range of pioneers of applied cybernetics such as the anthropologist Margaret Mead (who heavily influenced the aesthetics of the internet), W. Edwards Deming (whose influence on Japanese and to a lesser extent Taiwanese inclusive industrial quality practices we saw above) and Stafford Beer (who pioneered business cybernetics and has become something of a guru for social applications of Wiener's ideas including in Chile's brief cybernetic socialist regime of the early 1970s).[^Deming]   They built on his vision in a more pragmatic mode, shaping technologies that defined the information era.  Yet the most ambitious and systemic impact of this work was heralded by a blip moving across the sky in October 1957. 
 
 [^Deming]: While we do not have space to pursue Deming's or Mead's stories in anything like the depth we do the development of the internet, in many ways the work of these two pioneers parallels many of the themes we develop and in the industiral and cultural spheres laid the groundwork for ⿻ just as Licklider and his disciples did in computation.