1.4.46 Release
This is a small minor version release that ads a new feature. The feature is a 3 tier publisher number correction rate for impressions, requests and revenue.
The reason for this is that some publishers' websites have clients with high drop rates for nested ad tags. That being the case the ad tag impressions recorded when the initial tag is loaded is out of sync with the SSPs impression numbers. This is because after the initial ad tag load the client bounces before the SSPs nested tags are loaded in the ad tag load chain. A high rate of discrepancy is considered the publisher's fault for having either a large number of users with bad internet connections, obscure browsers, or they may be running bots which don't know how to correctly load the inner nested ad tags.
At any rate, a correction mechanism is needed for such low quality publisher traffic. The mechanism implemented can harmonize impression numbers with SSP customers and publishers on:
- A global basis effecting all publisher websites
- A publisher level effecting all websites for a publisher
- A website level effecting only the zones in a single website domain for a given publisher