GA4 E-Commerce DataLayer

Data Layer composition

• view_promotion -> View of promotions
• select_promotion -> Click on a promotion
• view_item_list -> View of item impressions in a list.
• select_item -> Click on an item in a list.
• view_item detail -> View item details.
• add_to_cart -> Add item(s) to cart.
• add_to_wishlist -> Add item(s) to a wishlist.
• remove_from_cart -> Remove item(s) from the cart.
• view_cart -> View the contents of the shopping cart.
• begin_checkout -> Initiate the checkout process.
• add_shipping_info -> Add shipping info during the checkout flow.
• add_payment_info -> Add payment info during the checkout flow.
• purchase -> Purchase items that were checked out.