KPI Metrics

Bottom-line (on top)

Customer Lifetime Value - Customer Acquisition Cost

Average Recurring Revenue / Customer / Month

"Blocking & Tackling" metrics

Inspired by Lean Analytics "One Metric That Matters" and in turn by Dave McClure's "Pirate Metrics"

Acquisition

Traffic sources and campaign effectiveness

• Google Analytics
• See also Lean Analytics "Long Funnel" of launching their book

Activation

• % of visitors who sign up
• % of users who opt-in to a newsletter
• % of newsletter recipients who unsubscribe

Retention

Engagement (Peter Yared post on "Little Data")

• Time since last visit
• Time since last bid
• Time until user closes account

Referral

• Viral coefficient: invitation rate * acceptance rate
• Viral cycle time: first invite sent datetime - join datetime

Revenue

• Ask price / bid
• Offer price / bid
• Seller allocation / bid
• Project allocation / bid
• codesy allocation / bid

Infrastructure

• Uptime
• Performance (New Relic)
• Errors (Sentry)

Two-sided Market metrics

Straight out of Lean Analytics

Per-day/week/month:

• Bids created (on new issues, on existing issues)
• Bids matched
• Bidded issues merged/closed
• Match notifications sent
• Match notifications opened
• Match notifications clicked
• Claim notifications sent
• Claim notifications opened
• Claim notifications clicked