msc_mads

This repository is a showcase of my data science projects during my MSc in Marketing Analytics & Data Science at University of Groningen.

The visual and written reports that resulted from these analyses are showcased on georgedreemer.com/academicwork

For ease of access, every section below links directly to the respective report file on the website. There you are able to view it in your browser or download it to your computer. The folders in this repository also follow the same structure so you can easily find the programming behind every report.

1. MSc & Pre-MSc Theses ^{(github folder: theses)}
   • MSc Thesis
     • Thesis Defence Slides
     • Thesis Paper
     • Extra: Text Mining & Sentiment Analysis
   • Pre-MSc​ Thesis​​​​​​ Paper
2. Analysis Result Reports ^{(github folder: analyses)}
   • Visual Reports
     • Text Mining, Sentiment & Propensity
     • Google Analytics & Exploratory Analysis (Wehkamp)
     • Time-Series Analysis
     • Cluster Analysis
     • Factor Analysis
     • Exploratory Analysis
     • Retail Mix Tactics Analysis (Kruidvat)
     • Omnichannel Strategy Analysis (L'Oreal)
     • Brand Extension Analysis (Volkswagen)
   • Written Reports
     • Churn Prediction Modelling
     • Market Modelling 1/2
     • Market Modelling 2/2
     • Conversion Rate Optimization Analysis
     • Ethical Analysis