diff --git a/CHANGELOG.txt b/CHANGELOG.txt
index f8e4c99..029063b 100644
--- a/CHANGELOG.txt
+++ b/CHANGELOG.txt
@@ -5,6 +5,7 @@ Changelog
 ~~~~~~~~~~~~~~~~~~
 
  * Fix error when exporting empty non-required ChooserBlocks (Kalob Taulinen, Jacob Topp-Mugglestone)
+ * Fix handling of embeds in rich text (Kalob Taulinen, Jacob Topp-Mugglestone)
  * Ensure that file URLs are always absolute by falling back on BASE_URL when MEDIA_URL is local (Kalob Taulinen)
 
 
diff --git a/tests/tests/test_api.py b/tests/tests/test_api.py
index 16ec983..2330daa 100644
--- a/tests/tests/test_api.py
+++ b/tests/tests/test_api.py
@@ -134,6 +134,29 @@ def test_rich_text_with_dead_page_link(self):
             for model, id, uid in data['mappings']
         ))
 
+    def test_rich_text_with_image_embed(self):
+        with open(os.path.join(FIXTURES_DIR, 'wagtail.jpg'), 'rb') as f:
+            image = Image.objects.create(
+                title="Wagtail",
+                file=ImageFile(f, name='wagtail.jpg')
+            )
+
+        body = '<p>Here is an image</p><embed embedtype="image" id="%d" alt="A wagtail" format="left" />' % image.pk
+        page = PageWithRichText(title="The cake is a lie.", body=body)
+
+        parent_page = Page.objects.get(url_path='/home/existing-child-page/')
+        parent_page.add_child(instance=page)
+
+        response = self.get(page.id)
+
+        self.assertEqual(response.status_code, 200)
+        data = json.loads(response.content)
+
+        self.assertTrue(any(
+            model == 'wagtailimages.image' and pk == image.pk
+            for model, pk, uid in data['mappings']
+        ))
+
     def test_streamfield_with_page_links(self):
         # Check that page links in a complex nested StreamField - with StreamBlock, StructBlock, and ListBlock -
         # are all picked up in mappings
diff --git a/wagtail_transfer/richtext.py b/wagtail_transfer/richtext.py
index 6078bc5..b6188f3 100644
--- a/wagtail_transfer/richtext.py
+++ b/wagtail_transfer/richtext.py
@@ -83,6 +83,6 @@ def get_reference_handler():
         link_handlers = features.get_link_types()
         REFERENCE_HANDLER = MultiTypeRichTextReferenceHandler([
             RichTextReferenceHandler(link_handlers, FIND_A_TAG, 'linktype'),
-            RichTextReferenceHandler(embed_handlers, FIND_EMBED_TAG, 'embed')
+            RichTextReferenceHandler(embed_handlers, FIND_EMBED_TAG, 'embedtype')
             ])
     return REFERENCE_HANDLER