diff --git a/docs/RELEASING.md b/docs/RELEASING.md
new file mode 100644
index 0000000..30efadc
--- /dev/null
+++ b/docs/RELEASING.md
@@ -0,0 +1,55 @@
+# Releasing urfave/gimme
+
+Releasing small batches often is [backed by
+research](https://itrevolution.com/accelerate-book/) as part of the
+virtuous cycles that keep teams and products healthy.
+
+To that end, the overall goal of the release process is to send
+changes out into the world as close to the time the commits were
+merged to the `main` branch as possible. In this way, the community
+of humans depending on this library are able to make use of the
+changes they need **quickly**, which means they shouldn't have to
+maintain long-lived forks of the project, which means they can get
+back to focusing on the work on which they want to focus. This also
+means that the @urfave/gimme team should be able to focus on
+delivering a steadily improving product with significantly eased
+ability to associate bugs and regressions with specific releases.
+
+## Process
+
+- Release versions follow [semantic versioning](https://semver.org/)
+- Releases are associated with **signed, annotated git tags**[^1].
+- Release notes are **automatically generated**[^1].
+
+In the `main` or `v2-maint` branch, the current version is always
+available via:
+
+```sh
+git describe --always --dirty --tags
+```
+
+**NOTE**: if the version reported contains `-dirty`, this is
+indicative of a "dirty" work tree, which is not a great state for
+creating a new release tag. Seek help from @urfave/gimme teammates.
+
+For example, given a described version of `v1.7.1-7-g65c7203` and a
+diff of `v1.7.1...` that contains only bug fixes, the next version
+should be `v1.7.2`:
+
+- Update `GIMME_VERSION` in [gimme](https://github.com/urfave/gimme/blob/main/gimme) via pull request.
+
+- Once that is approved and merged make a tag locally:
+```sh
+TAG_VERSION=v1.7.2 make tag
+git push origin v1.7.2
+```
+
+- Open the [the new release page](https://github.com/urfave/gimme/releases/new)
+- At the top of the form, click on the `Choose a tag` select control and select `v1.7.2`
+- In the `Write` tab below, click the `Auto-generate release notes` button
+- At the bottom of the form, click the `Publish release` button
+- :white_check_mark: you're done!
+
+[^1]: This was not always true. There are many **lightweight git
+  tags** present in the repository history. And releases with the wrong version
+  number in source code.
diff --git a/gimme b/gimme
index ca75944..d984db8 100755
--- a/gimme
+++ b/gimme
@@ -55,7 +55,7 @@ set -o pipefail
 
 [[ ${GIMME_DEBUG} ]] && set -x
 
-readonly GIMME_VERSION="v1.7.1"
+readonly GIMME_VERSION="v1.8.0"
 readonly GIMME_COPYRIGHT="Copyright (c) 2022 gimme contributors"
 readonly GIMME_LICENSE_URL="https://raw.githubusercontent.com/urfave/gimme/${GIMME_VERSION}/LICENSE"
 export GIMME_VERSION