diff --git a/lib/asapi.ex b/lib/asapi.ex
index 2a014e7..7cbeee7 100644
--- a/lib/asapi.ex
+++ b/lib/asapi.ex
@@ -5,16 +5,20 @@ defmodule Asapi do
   @loading "…"
   @unknown "unknown"
 
-  def shield(status) when status in [@loading, @unknown] do
-    shield(status, "inactive")
+  def shield(status, json \\ false) when status in [@loading, @unknown] do
+    shield(status, "inactive", json)
   end
 
-  def shield(status) do
-    shield(status, "informational")
+  def shield(status, json) do
+    shield(status, "informational", json)
   end
 
-  defp shield(status, color) do
-    "https://img.shields.io/badge/API-#{encode(status)}-#{color}"
+  defp shield(status, color, json) do
+    unless json do
+      "https://img.shields.io/badge/API-#{encode(status)}-#{color}"
+    else
+      "{\"schemaVersion\":1,\"label\":\"API\",\"message\":\"#{status}\",\"color\":\"#{color}\"}"
+    end
   end
 
   defp encode(part) do
diff --git a/lib/asapi/lv.ex b/lib/asapi/lv.ex
index 04867fe..e1c33d7 100644
--- a/lib/asapi/lv.ex
+++ b/lib/asapi/lv.ex
@@ -57,6 +57,13 @@ defmodule Asapi.Lv do
     |> redirect_to
   end
 
+  defp asapi_lv(%Conn{assigns: %{asapi_aar: aar, asapi_ext: :json}}) do
+    aar
+    |> api_lv
+    |> shield(json: true)
+    |> send_json
+  end
+
   defp asapi_lv(%Conn{assigns: %{asapi_aar: aar, asapi_ext: :txt}}) do
     aar
     |> api_lv
diff --git a/lib/asapi/util.ex b/lib/asapi/util.ex
index 3e06efd..bef38f0 100644
--- a/lib/asapi/util.ex
+++ b/lib/asapi/util.ex
@@ -20,5 +20,7 @@ defmodule Asapi.Util do
 
   def redirect_to(url), do: {:redirect, url}
 
+  def send_json(json), do: {:ok, json, ["content-type": "application/json"]}
+
   def send_text(text), do: {:ok, text, ["content-type": "text/plain"]}
 end
diff --git a/test/asapi/lv_test.exs b/test/asapi/lv_test.exs
index fcd0f79..aa2b693 100644
--- a/test/asapi/lv_test.exs
+++ b/test/asapi/lv_test.exs
@@ -167,6 +167,27 @@ defmodule Asapi.LvTest do
     assert {"location", "#{shield("12+")}.svg"} in conn.resp_headers
   end
 
+  test "call returns json to with unknown api level" do
+    conn =
+      conn(:get, "/foo")
+      |> assign(:asapi_aar, %{@aar | group: nil})
+      |> assign(:asapi_ext, :json)
+      |> Lv.call(nil)
+
+    assert conn.resp_body == shield(@unknown, json: true)
+  end
+
+  test_with_mock "call returns json to with api level", Data, get!: fn _ -> "13+" end do
+    conn =
+      conn(:get, "/foo")
+      |> assign(:asapi_aar, @aar)
+      |> assign(:asapi_ext, :json)
+      |> Lv.call(nil)
+
+    assert called(Data.get!(@aar))
+    assert conn.resp_body == shield("13+", json: true)
+  end
+
   test "call returns txt to with unknown api level" do
     conn =
       conn(:get, "/foo")