Read the article How to submit a package to PyPI.
Makefile scripts assume that you have pypi and pypitest sections in your .pypirc file:
[distutils]
index-servers =
pypi
pypitest
[pypi]
repository: https://pypi.python.org/pypi
username: xxx
password: xxx
[pypitest]
repository: https://test.pypi.org/legacy
username: xxx
password: xxx