Study Submission: How Rakuten 24's investment in Core Web Vitals increased revenue per visitor by 53.37% and conversion rate by 33.13%

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Key Takeaway

Rakuten optimized a landing page with 0.4 second improvement on page load time, 92% improvement in CLS, and 7.95% improvement in FID. A month-long A/B test splitting traffic between the original and optimized landing pages saw a 53.37% increase in revenue per visitor, 33.13% increase in conversion rate, 15.20% increase in average order value, 9.99% increase in average time spent, and 35.12% reduction in exit rate on the optimized landing page.

Story Source

https://web.dev/case-studies/rakuten

Year published

2022

Tags

• core web vitals
• conversion rate
• revenue
• engagement
• abandoment
• "2022"