Build creative brief for keynote/PDF Blockstack overview doc

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Build creative brief for keynote/PDF Blockstack overview doc

Reason for having a brief

• Often, allowing for a creative briefing (or creative capture) allows us to far better creative output than done by ad hoc creative.

captures all the variables that could prevent a creative or design project from task

• New content?
• Update content?
• Timeline?
• Where will this appear? ie. what website? (List all locations)
• Who is it for? (List all audiences)
• What final form factors will be needed? ie. Horizontal(List all)

1. Who is the targeted audience? (List all targets)

2. What is your primary messaging goal?

3. What is the secondary messaging goal?

4. What are the goals and communication objectives? (i.e. to increase sales, inform, become industry leader, etc..)

5. Who are your competitors? (List all in order of significance w/URL’s)

6. What is the desired image? Do you know of something you’d like this project to resemble?

7. What is the mandatory content? — What is the mandatory content for the hero section?

8. Do you have any web sites that you think you’d like to resemble?

9. Are there any possible barriers or hurdles to the design of the site? If so, what are they?

10. What are the top 5 questions people ask about the company or product?

11. What dynamics are you looking to add to enhance the hero section? (ie. Video, lightbox, live chat, etc.)

12. How will you drive people to the landing page? (How will you market it?)

13. Choose 3 words to describe how you visualize the look and feel of the site. – Please use adjectives and/or attitudinal traits (I.E. cheeky, clean, rustic, bold, etc...)

14. Deadline or Go Live Date?

Supplier Contact Information

• 1. Name of contact
• 2. Method of contact

Export Method

• 1. JPG, PNG, PSD - (Rastor image)
• 2. SVG, AI, Illustrator, EPS - (Vector image)

Printing Details

• 1. Description
• 2. Size
  • 2a. Trim size
  • 2b. Live size
  • 2c. Bleed size
• 3. Quantity
• 4. Color
  • 4a. Digital (RGB)
  • 4b. Physical Print (CMYK)
  • 4c. Physical Print (RGB)
• 5. Paper Stock
• Coting
• Corner Radius
• Scoring
• Perforation
• Holes
• Pre-Press Needs
• Proofs