Snoopy is a User behaviour scoring plugin for piwik. It allows you to score your visitors depending on goals reached, pages visited, email campaigns opened and other factors. In other words this plugin enables you to score your visitors based on actions they do on your website. It has a robust scoring methodology for heating and cooling visitor score.
Snoopy also provides some basic API functions to integrate it with third party applications souch as your CRM or lead management system. More information about the API can be found on github wiki.
Install it via Piwik Marketplace and configure plugin.
- Download whole repository as ZIP.
- Go to your piwik Administration => Marketplace and click on "upload a plugin in .zip format."
- After plugin is upladed press "Activate plugin"
If you did everything correct and you have sufficient permissions on folder plugins, Snoopy should be successfully installed.
Now all you need to do is to set your configuration and create a cron that calculates visitors scores.
Before Snoopy starts scoring visitors you first have to tweak some configuration to match your needs.
-
Matching site: You have to select for which site your Snoopy scores visitors. For now only one website property tracking is available.
-
Matching goal: Snoopy will start scoring only when specific goal is achieved. You can choose one or more goals as entry point to start .ing.
-
Cooling factor: Cooling factor is number that tells you how fast visitors will loose their score.
Here is example simulation for factor 1.1
| Number of inactive days | Current penalty | Penalty since beginning | Visitor scores |
|---|---|---|---|
| 100 | |||
| 1 | 1 | 1 | 99 |
| 2 | 1.1 | 2.1 | 97.9 |
| 3 | 1.21 | 3.31 | 96.69 |
| 4 | 1.331 | 4.641 | 95.359 |
| 5 | 1.4641 | 6.1051 | 93.8949 |
| 6 | 1.61051 | 7.71561 | 92.28439 |
| 7 | 1.771561 | 9.487171 | 90.512829 |
| 8 | 1.9487171 | 11.4358881 | 88.5641119 |
| 9 | 2.14358881 | 13.57947691 | 86.42052309 |
| 10 | 2.357947691 | 15.9374246 | 84.0625754 |
From the table you can see that on first inactive day you loose 1 point, on the second inactive day you loose 1factor point on third inactive day you loose second_dayfactor point etc.
Those configuration parameters are mandatory for Snoopy to score propperly.
When you are finished with configuration you just need to put this comand as your cronjob and Snoopy will start to calculate your score (This will recalcualte score hourly):
0 * * * * /piwik_root/console snoopybehavioralscoring:recalculate-score
Additionally you can pipe log to file:
0 * * * * /piwik_root/console snoopybehavioralscoring:recalculate-score >> /var/log/snoopy.log
- Enable console full debug
When running recalculate-score some additional info is printed, that could be usefull when debuging why score is not calculated properly.
- Campaign entry bonus
Bonus score that is added when visitor visits your webpage trough campaign (Google Analytics campaign parameters are set)
- Special URL's
URL;SCORE pairs that make some of your URL's worth more score points.
For example:
Here contact page is worth 3 points instead just one.
When does my visitors gets scored.
When they reach specified goal in plugin settings.
0.1.2 - Bugfix for settings + Fixed fatal error on first calculation + Fixed permissions problems 0.1.1 - Readme changes + minor fixes 0.1.0 - Initial version
Please direct any feedback to [email protected]