diff --git a/src/Framework/Framework/Controls/DataPager.cs b/src/Framework/Framework/Controls/DataPager.cs
index 087dd0229f..97a38af8fb 100644
--- a/src/Framework/Framework/Controls/DataPager.cs
+++ b/src/Framework/Framework/Controls/DataPager.cs
@@ -93,6 +93,20 @@ public ITemplate? NextPageTemplate
         public static readonly DotvvmProperty NextPageTemplateProperty =
             DotvvmProperty.Register<ITemplate?, DataPager>(c => c.NextPageTemplate, null);
 
+        /// <summary>
+        /// Gets or sets the template of the button which moves the user to the numbered page.
+        /// </summary>
+        [MarkupOptions(AllowBinding = false, MappingMode = MappingMode.InnerElement)]
+        [ConstantDataContextChange(typeof(int[]), order: 0)]
+        [CollectionElementDataContextChange(order: 1)]
+        public ITemplate? PageNumberTemplate
+        {
+            get { return (ITemplate?)GetValue(PageNumberTemplateProperty); }
+            set { SetValue(PageNumberTemplateProperty, value); }
+        }
+        public static readonly DotvvmProperty PageNumberTemplateProperty =
+            DotvvmProperty.Register<ITemplate?, DataPager>(c => c.PageNumberTemplate, null);
+
         /// <summary>
         /// Gets or sets whether a hyperlink should be rendered for the current page number. If set to false, only a plain text is rendered.
         /// </summary>
@@ -126,6 +140,27 @@ public bool Enabled
         public static readonly DotvvmProperty EnabledProperty =
             DotvvmPropertyWithFallback.Register<bool, DataPager>(nameof(Enabled), FormControls.EnabledProperty);
 
+        /// <summary>
+        /// Gets or sets styles for the list item element (&lt;li&gt;) rendered by the component.
+        /// </summary>
+        public HtmlCapability ListItemHtmlCapability
+        {
+            get => (HtmlCapability)ListItemHtmlCapabilityProperty.GetValue(this);
+            set => ListItemHtmlCapabilityProperty.SetValue(this, value);
+        }
+        public static readonly DotvvmCapabilityProperty ListItemHtmlCapabilityProperty = DotvvmCapabilityProperty.RegisterCapability<HtmlCapability, DataPager>("ListItem");
+
+        /// <summary>
+        /// Gets or sets styles for the link buttons rendered by the component.
+        /// </summary>
+        public HtmlCapability LinkHtmlCapability
+        {
+            get => (HtmlCapability)LinkHtmlCapabilityProperty.GetValue(this);
+            set => LinkHtmlCapabilityProperty.SetValue(this, value);
+        }
+        public static readonly DotvvmCapabilityProperty LinkHtmlCapabilityProperty = DotvvmCapabilityProperty.RegisterCapability<HtmlCapability, DataPager>("Link");
+
+
         /// <summary>
         /// Gets or sets the (static) command that will be triggered when the DataPager needs to load data (when navigating to different page).
         /// The command accepts one argument of type <see cref="GridViewDataSetOptions{TFilteringOptions, TSortingOptions, TPagingOptions}" /> and should return a new <see cref="GridViewDataSet{T}" /> or <see cref="GridViewDataSetResult{TItem, TFilteringOptions, TSortingOptions, TPagingOptions}" />.
@@ -138,14 +173,36 @@ public ICommandBinding? LoadData
         public static readonly DotvvmProperty LoadDataProperty =
             DotvvmProperty.Register<ICommandBinding?, DataPager>(nameof(LoadData));
 
+        /// <summary>
+        /// Gets or sets the CSS class to be applied to the currently active page number.
+        /// </summary>
+        [MarkupOptions(AllowBinding = false)]
+        public string ActiveItemCssClass
+        {
+            get { return (string)GetValue(ActiveItemCssClassProperty); }
+            set { SetValue(ActiveItemCssClassProperty, value); }
+        }
+        public static readonly DotvvmProperty ActiveItemCssClassProperty
+            = DotvvmProperty.Register<string, DataPager>(c => c.ActiveItemCssClass, "active");
+
+        /// <summary>
+        /// Gets or sets the CSS class that to be applied to the disabled items.
+        /// </summary>
+        [MarkupOptions(AllowBinding = false)]
+        public string DisabledItemCssClass
+        {
+            get { return (string)GetValue(DisabledItemCssClassProperty); }
+            set { SetValue(DisabledItemCssClassProperty, value); }
+        }
+        public static readonly DotvvmProperty DisabledItemCssClassProperty
+            = DotvvmProperty.Register<string, DataPager>(c => c.DisabledItemCssClass, "disabled");
+
         protected HtmlGenericControl? ContentWrapper { get; set; }
         protected HtmlGenericControl? GoToFirstPageButton { get; set; }
         protected HtmlGenericControl? GoToPreviousPageButton { get; set; }
         protected Repeater? NumberButtonsRepeater { get; set; }
         protected HtmlGenericControl? GoToNextPageButton { get; set; }
         protected HtmlGenericControl? GoToLastPageButton { get; set; }
-        protected virtual string ActiveItemCssClass => "active";
-        protected virtual string DisabledItemCssClass => "disabled";
 
         protected internal override void OnLoad(IDotvvmRequestContext context)
         {
@@ -196,7 +253,7 @@ protected virtual void DataBind(Hosting.IDotvvmRequestContext context)
             if (pagerBindings.PageNumbers is {})
             {
                 // number fields
-                var liTemplate = CreatePageNumberButton(globalEnabled, pagerBindings, context);
+                var liTemplate = CreatePageNumberButton(globalEnabled, PageNumberTemplate, pagerBindings, context);
                 AddItemCssClass(liTemplate, context);
 
                 NumberButtonsRepeater = new Repeater() {
@@ -250,22 +307,23 @@ protected virtual HtmlGenericControl CreateWrapperList()
 
         protected override void AddVisibleAttributeOrBinding(in RenderState r, IHtmlWriter writer) { } // handled by the wrapper list
 
-        protected virtual HtmlGenericControl CreatePageNumberButton(ValueOrBinding<bool> globalEnabled, DataPagerBindings pagerBindings, IDotvvmRequestContext context)
+        protected virtual HtmlGenericControl CreatePageNumberButton(ValueOrBinding<bool> globalEnabled, ITemplate? userDefinedContentTemplate, DataPagerBindings pagerBindings, IDotvvmRequestContext context)
         {
-            var liTemplate = new HtmlGenericControl("li");
+            var liTemplate = new HtmlGenericControl("li", ListItemHtmlCapability);
             liTemplate.CssClasses.Add(ActiveItemCssClass, new ValueOrBinding<bool>(pagerBindings.NotNull().IsActivePage.NotNull()));
-            var link = new LinkButton();
+            
+            var link = new LinkButton().SetCapability(LinkHtmlCapability);
+            
             link.SetBinding(ButtonBase.ClickProperty, pagerBindings.NotNull().GoToPage.NotNull());
-            SetPageNumberButtonContent(link, pagerBindings, context);
+            SetPageNumberButtonContent(context, link, pagerBindings, userDefinedContentTemplate);
             if (!RenderLinkForCurrentPage) link.SetBinding(IncludeInPageProperty, pagerBindings.IsActivePage.NotNull().Negate());
             if (!true.Equals(globalEnabled)) link.SetValue(ButtonBase.EnabledProperty, globalEnabled);
             liTemplate.Children.Add(link);
 
             if (!RenderLinkForCurrentPage)
             {
-                var notLink = new Literal();
-                SetPageNumberSpanContent(notLink, pagerBindings, context);
-                notLink.RenderSpanElement = true;
+                var notLink = new HtmlGenericControl("span").SetCapability(LinkHtmlCapability);
+                SetPageNumberSpanContent(context, notLink, pagerBindings, userDefinedContentTemplate);
                 notLink.SetBinding(IncludeInPageProperty, pagerBindings.IsActivePage);
                 liTemplate.Children.Add(notLink);
             }
@@ -274,8 +332,10 @@ protected virtual HtmlGenericControl CreatePageNumberButton(ValueOrBinding<bool>
 
         protected virtual HtmlGenericControl CreateNavigationButton(string defaultText, ITemplate? userDefinedContentTemplate, object enabledValue, ICommandBinding clickCommandBindingExpression,IDotvvmRequestContext context)
         {
-            var li = new HtmlGenericControl("li");
-            var link = new LinkButton();
+            var li = new HtmlGenericControl("li", ListItemHtmlCapability);
+
+            var link = new LinkButton().SetCapability(LinkHtmlCapability);
+
             SetNavigationButtonContent(context, link, defaultText, userDefinedContentTemplate);
             link.SetBinding(ButtonBase.ClickProperty, clickCommandBindingExpression);
             if (!true.Equals(enabledValue)) link.SetValue(ButtonBase.EnabledProperty, enabledValue);
@@ -295,14 +355,28 @@ protected virtual void SetNavigationButtonContent(IDotvvmRequestContext context,
             }
         }
 
-        protected virtual void SetPageNumberSpanContent(Literal notLink, DataPagerBindings pagerBindings, IDotvvmRequestContext context)
+        protected virtual void SetPageNumberSpanContent(IDotvvmRequestContext context, HtmlGenericControl span, DataPagerBindings pagerBindings, ITemplate? userDefinedContentTemplate)
         {
-            notLink.SetBinding(Literal.TextProperty, pagerBindings.PageNumberText.NotNull());
+            if (userDefinedContentTemplate != null)
+            {
+                userDefinedContentTemplate.BuildContent(context, span);
+            }
+            else
+            {
+                span.SetBinding(Literal.TextProperty, pagerBindings.PageNumberText.NotNull());
+            }
         }
 
-        protected virtual void SetPageNumberButtonContent(LinkButton link, DataPagerBindings pagerBindings, IDotvvmRequestContext context)
+        protected virtual void SetPageNumberButtonContent(IDotvvmRequestContext context, LinkButton link, DataPagerBindings pagerBindings, ITemplate? userDefinedContentTemplate)
         {
-            link.SetBinding(ButtonBase.TextProperty, pagerBindings.PageNumberText.NotNull());
+            if (userDefinedContentTemplate != null)
+            {
+                userDefinedContentTemplate.BuildContent(context, link);
+            }
+            else
+            {
+                link.SetBinding(ButtonBase.TextProperty, pagerBindings.PageNumberText.NotNull());
+            }
         }
 
         protected virtual void AddItemCssClass(HtmlGenericControl item, IDotvvmRequestContext context)
diff --git a/src/Samples/Common/ViewModels/ControlSamples/DataPager/DataPagerTemplatesViewModel.cs b/src/Samples/Common/ViewModels/ControlSamples/DataPager/DataPagerTemplatesViewModel.cs
new file mode 100644
index 0000000000..b8f1ce2a04
--- /dev/null
+++ b/src/Samples/Common/ViewModels/ControlSamples/DataPager/DataPagerTemplatesViewModel.cs
@@ -0,0 +1,55 @@
+using DotVVM.Framework.Controls;
+using DotVVM.Framework.ViewModel;
+using System.Collections.Generic;
+using System.Linq;
+using System.Threading.Tasks;
+
+namespace DotVVM.Samples.BasicSamples.ViewModels.ControlSamples.DataPager
+{
+    public class DataPagerTemplatesViewModel : DotvvmViewModelBase
+    {
+        public GridViewDataSet<Data> DataSet { get; set; }
+
+        public string[] RomanNumerals { get; set; } = new[] { "I", "II", "III", "IV", "V", "VI", "VII", "VIII", "IX", "X", "XI", "XII", "XIII", "XIV", "XV", "XVI", "XVII", "XVIII", "XIX", "XX" };
+
+        public override Task Init()
+        {
+            DataSet = new GridViewDataSet<Data>()
+            {
+                PagingOptions = new PagingOptions()
+                {
+                    PageSize = 3
+                }
+            };
+            return base.Init();
+        }
+
+        public override Task PreRender()
+        {
+            if (DataSet.IsRefreshRequired)
+            {
+                DataSet.LoadFromQueryable(FakeDB(50));
+            }
+
+            return base.PreRender();
+        }
+
+        private IQueryable<Data> FakeDB(int itemsCreatorCounter)
+        {
+            var dbdata = new List<Data>();
+            for (var i = 0; i < itemsCreatorCounter; i++)
+            {
+                dbdata.Add(new Data
+                {
+                    Text = $"Item {i}"
+                });
+            }
+            return dbdata.AsQueryable();
+        }
+
+        public class Data
+        {
+            public string Text { get; set; }
+        }
+    }
+}
diff --git a/src/Samples/Common/ViewModels/ControlSamples/DataPager/DataPagerViewModel.cs b/src/Samples/Common/ViewModels/ControlSamples/DataPager/DataPagerViewModel.cs
index 72144c08a1..7c05459bbd 100644
--- a/src/Samples/Common/ViewModels/ControlSamples/DataPager/DataPagerViewModel.cs
+++ b/src/Samples/Common/ViewModels/ControlSamples/DataPager/DataPagerViewModel.cs
@@ -10,6 +10,8 @@ public class DataPagerViewModel : DotvvmViewModelBase
     {
         public GridViewDataSet<Data> DataSet { get; set; }
 
+        public string[] RomanNumerals { get; set; } = new[] { "", "I", "II", "III", "IV", "V", "VI", "VII", "VIII", "IX", "X", "XI", "XII", "XIII", "XIV", "XV", "XVI", "XVII", "XVIII", "XIX", "XX" };
+
         public bool Enabled { get; set; } = true;
 
         public int ItemsInDatabaseCount { get; set; } = 2;
diff --git a/src/Samples/Common/Views/ControlSamples/DataPager/DataPagerTemplates.dothtml b/src/Samples/Common/Views/ControlSamples/DataPager/DataPagerTemplates.dothtml
new file mode 100644
index 0000000000..65c7b6fbd6
--- /dev/null
+++ b/src/Samples/Common/Views/ControlSamples/DataPager/DataPagerTemplates.dothtml
@@ -0,0 +1,52 @@
+@viewModel DotVVM.Samples.BasicSamples.ViewModels.ControlSamples.DataPager.DataPagerTemplatesViewModel, DotVVM.Samples.Common
+
+<!DOCTYPE html>
+
+<html lang="en" xmlns="http://www.w3.org/1999/xhtml">
+<head>
+    <meta charset="utf-8" />
+    <title></title>
+    <style>
+        .pagination {
+            list-style-type: none;
+            display: flex;
+            align-items: center;
+        }
+        .page-item {
+            margin: 0 1em;
+        }
+        .page-link {
+            text-decoration: none;
+        }
+        .disabled {
+            opacity: 0.3;
+        }
+    </style>
+</head>
+<body>
+
+    <h1>Templates in DataPager</h1>
+
+    <dot:Repeater DataSource="{value: DataSet}" WrapperTagName="ul">
+        <ItemTemplate>
+            <li>{{value: Text}}</li>
+        </ItemTemplate>
+    </dot:Repeater>
+
+    <dot:DataPager DataSet="{value: DataSet}"
+                   class="pagination"
+                   ListItemclass="page-item"
+                   Linkclass="page-link">
+        <FirstPageTemplate>◀️◀️</FirstPageTemplate>
+        <PreviousPageTemplate>◀️</PreviousPageTemplate>
+        <NextPageTemplate>▶️</NextPageTemplate>
+        <LastPageTemplate>▶️▶️</LastPageTemplate>
+        <PageNumberTemplate>
+            {{value: _root.RomanNumerals[_this]}}
+        </PageNumberTemplate>
+    </dot:DataPager>
+
+</body>
+</html>
+
+
diff --git a/src/Samples/Tests/Abstractions/SamplesRouteUrls.designer.cs b/src/Samples/Tests/Abstractions/SamplesRouteUrls.designer.cs
index 22217bbc28..16c29ae866 100644
--- a/src/Samples/Tests/Abstractions/SamplesRouteUrls.designer.cs
+++ b/src/Samples/Tests/Abstractions/SamplesRouteUrls.designer.cs
@@ -75,6 +75,7 @@ public partial class SamplesRouteUrls
         public const string ControlSamples_ContentPlaceHolder_ContentPlaceHolderPage_ContentTest = "ControlSamples/ContentPlaceHolder/ContentPlaceHolderPage_ContentTest";
         public const string ControlSamples_ContentPlaceHolder_DoubleContentPlaceHolderPage_ContentTest = "ControlSamples/ContentPlaceHolder/DoubleContentPlaceHolderPage_ContentTest";
         public const string ControlSamples_DataPager_DataPager = "ControlSamples/DataPager/DataPager";
+        public const string ControlSamples_DataPager_DataPagerTemplates = "ControlSamples/DataPager/DataPagerTemplates";
         public const string ControlSamples_EnabledProperty_EnabledProperty = "ControlSamples/EnabledProperty/EnabledProperty";
         public const string ControlSamples_EnvironmentView_EnvironmentViewTest = "ControlSamples/EnvironmentView/EnvironmentViewTest";
         public const string ControlSamples_FileUpload_FileSize = "ControlSamples/FileUpload/FileSize";
diff --git a/src/Samples/Tests/Tests/Control/DataPagerTests.cs b/src/Samples/Tests/Tests/Control/DataPagerTests.cs
index aadf996cbb..f5007bd97e 100644
--- a/src/Samples/Tests/Tests/Control/DataPagerTests.cs
+++ b/src/Samples/Tests/Tests/Control/DataPagerTests.cs
@@ -295,5 +295,27 @@ IElementWrapper GetPageIndex(int index)
                 CheckNearPageIndexes(Enumerable.Range(11, 7));
             });
         }
+
+        [Fact]
+        public void Control_DataPager_DataPagerTemplates()
+        {
+            RunInAllBrowsers(browser => {
+                browser.NavigateToUrl(SamplesRouteUrls.ControlSamples_DataPager_DataPagerTemplates);
+
+                var pager = browser.Single(".pagination");
+
+                var items = pager.FindElements(".page-item");
+                items.ThrowIfDifferentCountThan(10);
+
+                var content = new[] { "◀️◀️", "◀️", "I", "II", "III", "IV", "V", "VI", "▶️", "▶️▶️" };
+                for (var i = 0; i < items.Count; i++)
+                {
+                    var item = items[i];
+
+                    var link = item.Single(".page-link");
+                    AssertUI.TextEquals(link, content[i]);
+                }
+            });
+        }
     }
 }