diff --git a/templates/kotsadm-config.yaml b/templates/kotsadm-config.yaml
index 1ac62d4..9575acc 100644
--- a/templates/kotsadm-config.yaml
+++ b/templates/kotsadm-config.yaml
@@ -9,4 +9,6 @@ data:
   minio-enabled-snapshots: "false"
   registry-is-read-only: "false"
   skip-preflights: {{ .Values.automation.skipPreflights | quote }}
-
+  {{- if  .Values.automation.appVersionLabel }}
+  app-version-label: {{ .Values.automation.appVersionLabel | quote }}
+  {{- end }}
diff --git a/values.yaml.tmpl b/values.yaml.tmpl
index 291da94..69157ef 100644
--- a/values.yaml.tmpl
+++ b/values.yaml.tmpl
@@ -15,6 +15,7 @@ automation:
     slug: ""
     data: ""
   skipPreflights: false
+  appVersionLabel: ""
   config:
     values: ""