diff --git a/.env b/.env
index 33da6f0904..2a6782ecdc 100644
--- a/.env
+++ b/.env
@@ -8,6 +8,7 @@ LANGUAGE_PREFERENCE_COOKIE_NAME=null
 LMS_BASE_URL=null
 LOGIN_URL=null
 LOGOUT_URL=null
+REDIRECT_ON_TPA_UNLINKED_ACCOUNT_URL=null
 MARKETING_SITE_BASE_URL=null
 ORDER_HISTORY_URL=null
 REFRESH_ACCESS_TOKEN_ENDPOINT=null
diff --git a/src/common-components/ThirdPartyAuthAlert.jsx b/src/common-components/ThirdPartyAuthAlert.jsx
index 9ed908c4ba..118100d54b 100644
--- a/src/common-components/ThirdPartyAuthAlert.jsx
+++ b/src/common-components/ThirdPartyAuthAlert.jsx
@@ -12,6 +12,7 @@ const ThirdPartyAuthAlert = (props) => {
   const { formatMessage } = useIntl();
   const { currentProvider, referrer } = props;
   const platformName = getConfig().SITE_NAME;
+  const unlinkedRedirectUrl = getConfig().REDIRECT_ON_TPA_UNLINKED_ACCOUNT_URL;
   let message;
 
   if (referrer === LOGIN_PAGE) {
@@ -24,6 +25,10 @@ const ThirdPartyAuthAlert = (props) => {
     return null;
   }
 
+  if (unlinkedRedirectUrl) {
+    window.location.href = unlinkedRedirectUrl;
+  }
+
   return (
     <>
       <Alert id="tpa-alert" className={referrer === REGISTER_PAGE ? 'alert-success mt-n2 mb-5' : 'alert-warning mt-n2 mb-5'}>
diff --git a/src/common-components/tests/ThirdPartyAuthAlert.test.jsx b/src/common-components/tests/ThirdPartyAuthAlert.test.jsx
index 435f122740..229d05c3e0 100644
--- a/src/common-components/tests/ThirdPartyAuthAlert.test.jsx
+++ b/src/common-components/tests/ThirdPartyAuthAlert.test.jsx
@@ -1,5 +1,6 @@
 import React from 'react';
 
+import { mergeConfig } from '@edx/frontend-platform';
 import { IntlProvider } from '@edx/frontend-platform/i18n';
 import renderer from 'react-test-renderer';
 
@@ -38,4 +39,16 @@ describe('ThirdPartyAuthAlert', () => {
     ).toJSON();
     expect(tree).toMatchSnapshot();
   });
+
+  it('should redirect on unlinked account', () => {
+    mergeConfig({
+      REDIRECT_ON_TPA_UNLINKED_ACCOUNT_URL: 'http://example.com',
+    });
+    renderer.create(
+      <IntlProvider locale="en">
+        <ThirdPartyAuthAlert {...props} />
+      </IntlProvider>,
+    );
+    expect(window.location.href).toEqual('http://example.com/');
+  });
 });
diff --git a/src/config/index.js b/src/config/index.js
index 5a9992190d..fecca0e120 100644
--- a/src/config/index.js
+++ b/src/config/index.js
@@ -19,6 +19,7 @@ const configuration = {
   SEARCH_CATALOG_URL: process.env.SEARCH_CATALOG_URL || null,
   TOS_AND_HONOR_CODE: process.env.TOS_AND_HONOR_CODE || null,
   TOS_LINK: process.env.TOS_LINK || null,
+  REDIRECT_ON_TPA_UNLINKED_ACCOUNT_URL: process.env.REDIRECT_ON_TPA_UNLINKED_ACCOUNT_URL || null,
   // Base container images
   BANNER_IMAGE_LARGE: process.env.BANNER_IMAGE_LARGE || '',
   BANNER_IMAGE_MEDIUM: process.env.BANNER_IMAGE_MEDIUM || '',