diff --git a/app/views/application/_html_head.html.erb b/app/views/application/_html_head.html.erb
index 13cdb2237..683a420bf 100644
--- a/app/views/application/_html_head.html.erb
+++ b/app/views/application/_html_head.html.erb
@@ -13,6 +13,8 @@
 <%= yield :extra_meta_tags %>
 
 <%= render "google_tag_manager" %>
+<%# plausible.io analytics %>
+<script defer data-domain="planningalerts.org.au" src="/js/script.outbound-links.js"></script>
 
 <%= stylesheet_link_tag "tailwind", "data-turbo-track": "reload" %>
 <link rel="preconnect" href="https://fonts.googleapis.com">