diff --git a/mixpanel/__init__.py b/mixpanel/__init__.py
index f8b3e84..d93a1cb 100644
--- a/mixpanel/__init__.py
+++ b/mixpanel/__init__.py
@@ -27,7 +27,7 @@
 from six.moves import range
 import urllib3
 
-__version__ = '4.9.0'
+__version__ = '4.10.0'
 VERSION = __version__  # TODO: remove when bumping major version.
 
 logger = logging.getLogger(__name__)