[Design] Define brand imagery and illustration style

[andersonjeccel]

The Mautic brand only have a logo and 3 main colors.

When developing the application, we often could please the users with illustrations that makes the tool feel less like a tool.

In the perfect scenario, you’re going to search and find an open source illustration project that offers a lot of different illustrations focused on needs for a digital application that is also still in development (meaning that it’s increasing the amount of available illustrations over the time) the same decision we made with the Remix icons package.

You’ll also think about which kind of imagery style the brand should use (see the first example that has an abstract image with rectangles on top, clean visual)

Maybe to avoid things going generic, you may also want to customize how much personalized things should be to go into the final product.

Well, the professional here is you. Add your magic! :)

Examples: