diff --git a/CHANGELOG.md b/CHANGELOG.md
index f70f05b..c340c77 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,6 +1,11 @@
 # Changelog
 
-## v3.0.4
+## unreleased
+
+- Add `before_markdown_render` and `after_markdown_render` hooks, allowing
+  content manipulation.
+
+## v3.1.0
 
 - Add support for
   [Github's alert syntax](https://github.com/orgs/community/discussions/16925).
diff --git a/README.md b/README.md
index ee727bf..ed46f51 100644
--- a/README.md
+++ b/README.md
@@ -184,7 +184,7 @@ To highlight code, use fenced code blocks.
 
 You can even provide options:
 
-    ```php?start_inline=1&line_numbers=1
+    ```php?start_line=1&line_numbers=1
     echo "Hello World";
     ```
 
@@ -206,6 +206,24 @@ The following Redcarpet options are enabled:
 - `superscript`
 - `tables`
 
+### Hooks
+
+There are a few hooks that allows manipulating the content. You can use
+`before_markdown_render` and `after_markdown_render`. You can add such hooks to
+your `config/helpers.rb` file.
+
+```ruby
+Kitabu.add_hook(:before_markdown_render) do |markdown|
+  # manipulate content and return it.
+  markdown
+end
+
+Kitabu.add_hook(:after_markdown_render) do |html|
+  # manipulate content and return it.
+  html
+end
+```
+
 ### Using custom fonts
 
 You can use custom fonts for your PDF. Just add them to the `fonts` directory
diff --git a/lib/kitabu.rb b/lib/kitabu.rb
index 94f4bf6..72b591f 100644
--- a/lib/kitabu.rb
+++ b/lib/kitabu.rb
@@ -46,6 +46,7 @@ module Kitabu
   require "kitabu/footnotes/base"
   require "kitabu/footnotes/html"
   require "kitabu/footnotes/pdf"
+  require "kitabu/hook"
   require "kitabu/toc/html"
   require "kitabu/toc/html/stream"
   require "kitabu/toc/epub"
@@ -53,6 +54,29 @@ module Kitabu
   require "kitabu/stats"
   require "kitabu/helpers"
 
+  # Hook up and run custom code before certain actions. Existing hooks:
+  #
+  # * before_markdown_render
+  # * after_markdown_render
+  #
+  # To add a new hook:
+  #
+  #   Kitabu.add_hook(:before_markdown_render) do |content|
+  #     content
+  #   end
+  #
+  def self.hooks
+    @hooks ||= Hash.new {|h, k| h[k] = [] }
+  end
+
+  def self.add_hook(name, &block)
+    hooks[name.to_sym] << block
+  end
+
+  def self.run_hooks(name, arg)
+    hooks[name.to_sym].reduce(arg) {|buffer, hook| hook.call(buffer) }
+  end
+
   def self.config(root_dir = nil)
     root_dir ||= Pathname.new(Dir.pwd)
     path = root_dir.join("config/kitabu.yml")
diff --git a/lib/kitabu/exporter/html.rb b/lib/kitabu/exporter/html.rb
index db06ec1..b1f75f2 100644
--- a/lib/kitabu/exporter/html.rb
+++ b/lib/kitabu/exporter/html.rb
@@ -54,7 +54,9 @@ def content
                     File.read(file_path)
                   end
 
-        Kitabu::Markdown.render(content)
+        content = Kitabu.run_hooks(:before_markdown_render, content)
+        content = Kitabu::Markdown.render(content)
+        Kitabu.run_hooks(:after_markdown_render, content)
       end
 
       private def file_format(file_path)
diff --git a/lib/kitabu/hook.rb b/lib/kitabu/hook.rb
new file mode 100644
index 0000000..dfbb253
--- /dev/null
+++ b/lib/kitabu/hook.rb
@@ -0,0 +1,16 @@
+# frozen_string_literal: true
+
+module Kitabu
+  class Hook
+    # The hook name.
+    attr_reader :name
+
+    # The block that will be called with the data for that hook.
+    attr_reader :callback
+
+    def initialize(hook, &block)
+      @hook = hook
+      @callback = block
+    end
+  end
+end
diff --git a/spec/kitabu/exporter/html_spec.rb b/spec/kitabu/exporter/html_spec.rb
index 590bd31..1f11089 100644
--- a/spec/kitabu/exporter/html_spec.rb
+++ b/spec/kitabu/exporter/html_spec.rb
@@ -6,6 +6,27 @@
   let(:root) { SPECDIR.join("support/mybook") }
   let(:format) { described_class.new(root) }
 
+  context "hooks" do
+    let(:file) { SPECDIR.join("support/mybook/output/mybook.html") }
+    let(:html) { File.read(file) }
+
+    it "calls before markdown render hook" do
+      index = 0
+
+      Kitabu.add_hook(:after_markdown_render) do |_content|
+        index += 1
+        "<p>after #{index}</p>"
+      end
+
+      format.export
+
+      expect(html).to have_tag("p", "after 1")
+      expect(html).to have_tag("p", "after 2")
+      expect(html).to have_tag("p", "after 3")
+      expect(html).to have_tag("p", "after 4")
+    end
+  end
+
   context "when generating HTML" do
     let(:file) { SPECDIR.join("support/mybook/output/mybook.html") }
     let(:html) { File.read(file) }
diff --git a/spec/spec_helper.rb b/spec/spec_helper.rb
index 5d97466..86741a7 100644
--- a/spec/spec_helper.rb
+++ b/spec/spec_helper.rb
@@ -56,4 +56,5 @@ def bundle_install
   config.before(&cleaner)
   config.after(&cleaner)
   config.before { FileUtils.mkdir_p(TMPDIR) }
+  config.before { Kitabu.hooks.clear }
 end