diff --git a/lib/core/constants.js b/lib/core/constants.js
index 3880c0a16e..ecd01c8aba 100644
--- a/lib/core/constants.js
+++ b/lib/core/constants.js
@@ -27,7 +27,11 @@ const definitions = [
 
 const constants = {
   helpUrlBase: 'https://dequeuniversity.com/rules/',
+  // Size of a grid square in pixels
   gridSize: 200,
+  // At a certain point, looping over an array of elements and using .match on them
+  // is slower than just running querySelectorAll again.
+  selectorSimilarFilterLimit: 700,
   results: [],
   resultGroups: [],
   resultGroupMap: {},
diff --git a/lib/core/public/run-rules.js b/lib/core/public/run-rules.js
index 7824080821..388aeff982 100644
--- a/lib/core/public/run-rules.js
+++ b/lib/core/public/run-rules.js
@@ -59,8 +59,19 @@ export default function runRules(context, options, resolve, reject) {
 
       // after should only run once, so ensure we are in the top level window
       if (context.initiator) {
+        if (options.performanceTimer) {
+          performanceTimer.mark('auditAfterStart');
+        }
         results = audit.after(results, options);
-
+        if (options.performanceTimer) {
+          performanceTimer.mark('auditAfterEnd');
+          performanceTimer.measure(
+            'audit.after',
+            'auditAfterStart',
+            'auditAfterEnd'
+          );
+          performanceTimer.logMeasures('audit.after');
+        }
         results.forEach(publishMetaData);
         results = results.map(finalizeRuleResult);
       }
diff --git a/lib/core/public/run.js b/lib/core/public/run.js
index 74983c7e86..c891784b69 100644
--- a/lib/core/public/run.js
+++ b/lib/core/public/run.js
@@ -2,6 +2,7 @@ import { getReporter } from './reporter';
 import normalizeRunParams from './run/normalize-run-params';
 import { setupGlobals } from './run/globals-setup';
 import { assert } from '../utils';
+import performanceTimer from '../utils/performance-timer';
 
 const noop = () => {};
 
@@ -33,11 +34,17 @@ export default function run(...args) {
 
   axe._running = true;
   if (options.performanceTimer) {
-    axe.utils.performanceTimer.start();
+    performanceTimer.start();
   }
 
   function handleRunRules(rawResults, teardown) {
     const respond = results => {
+      if (options.performanceTimer) {
+        performanceTimer.mark('reporterEnd');
+        performanceTimer.measure('reporter', 'reporterStart', 'reporterEnd');
+        performanceTimer.logMeasures('reporter');
+        performanceTimer.end();
+      }
       axe._running = false;
       teardown();
       try {
@@ -56,11 +63,10 @@ export default function run(...args) {
       }
     };
 
-    if (options.performanceTimer) {
-      axe.utils.performanceTimer.end();
-    }
-
     try {
+      if (options.performanceTimer) {
+        performanceTimer.mark('reporterStart');
+      }
       createReport(rawResults, options, respond, wrappedReject);
     } catch (err) {
       wrappedReject(err);
@@ -69,7 +75,7 @@ export default function run(...args) {
 
   function errorRunRules(err) {
     if (options.performanceTimer) {
-      axe.utils.performanceTimer.end();
+      performanceTimer.end();
     }
     axe._running = false;
     callback(err);
diff --git a/lib/core/utils/get-selector.js b/lib/core/utils/get-selector.js
index d37354df55..16e156f5fa 100644
--- a/lib/core/utils/get-selector.js
+++ b/lib/core/utils/get-selector.js
@@ -4,6 +4,8 @@ import getNodeAttributes from './get-node-attributes';
 import matchesSelector from './element-matches';
 import isXHTML from './is-xhtml';
 import getShadowSelector from './get-shadow-selector';
+import memoize from './memoize';
+import constants from '../../core/constants';
 
 const ignoredAttributes = [
   'class',
@@ -25,6 +27,7 @@ const ignoredAttributes = [
   'aria-valuenow',
   'xmlns'
 ];
+
 const MAXATTRIBUTELENGTH = 31;
 const attrCharsRegex = /([\\"])/g;
 const newlineChars = /(\r\n|\r|\n)/g;
@@ -346,7 +349,6 @@ function getThreeLeastCommonFeatures(elm, selectorData) {
  * @param {RootNode} doc		 The root node of the document or document fragment
  * @returns {String}				 The selector
  */
-
 function generateSelector(elm, options, doc) {
   /*eslint no-loop-func:0*/
   // TODO: es-modules_selectorData
@@ -373,8 +375,9 @@ function generateSelector(elm, options, doc) {
     } else {
       selector = features;
     }
-    if (!similar) {
-      similar = Array.from(doc.querySelectorAll(selector));
+    // If there are too many similar element running QSA again is faster
+    if (!similar || similar.length > constants.selectorSimilarFilterLimit) {
+      similar = findSimilar(doc, selector);
     } else {
       similar = similar.filter(item => {
         return matchesSelector(item, selector);
@@ -398,6 +401,16 @@ function generateSelector(elm, options, doc) {
  * @param {Object} optional options
  * @returns {String|Array<String>} Unique CSS selector for the node
  */
-export default function getSelector(elm, options) {
+function getSelector(elm, options) {
   return getShadowSelector(generateSelector, elm, options);
 }
+
+// Axe can call getSelector more than once for the same element because
+// the same element can end up on multiple DqElements.
+export default memoize(getSelector);
+
+// Similar elements create similar selectors. If there are lots of similar elements on the page,
+// axe ends up needing to run that same selector many times. We can memoize for a huge perf boost.
+const findSimilar = memoize((doc, selector) =>
+  Array.from(doc.querySelectorAll(selector))
+);
diff --git a/test/core/constants.js b/test/core/constants.js
index 6b66637723..23f05a5333 100644
--- a/test/core/constants.js
+++ b/test/core/constants.js
@@ -32,4 +32,12 @@ describe('axe.constants', function () {
   it('should have groups for results', function () {
     assert.equal(axe.constants.FAIL_GROUP, 'violations');
   });
+
+  it('should have a gridSize', function () {
+    assert.equal(axe.constants.gridSize, 200);
+  });
+
+  it('should have a selectorSimilarFilterLimit', function () {
+    assert.equal(axe.constants.selectorSimilarFilterLimit, 700);
+  });
 });