Major video patent troll.
Joins and represent multiple patent holding parties into a patent pool.
Currently holds h.264 and family.
TODO what does the "LA" stand for?
2013 talk by CEO about business model: https://www.youtube.com/watch?v=pB3BdSdKG5o
http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/In-Defense-of-MPEG-LA-94972.aspx
Encoders and decoders are $2.50 each to embed in a product. But encoded products are much less, e.g. $0.016.