diff --git a/.npmignore b/.npmignore
index 6a3367c..ff2704a 100644
--- a/.npmignore
+++ b/.npmignore
@@ -1,6 +1,9 @@
 # node & npm
 *.log
 
+# github
+.github
+
 # test
 test-results
 __diff_output__
@@ -10,5 +13,8 @@ __tests__
 # examples
 examples
 
+# doc assets
+images
+
 # IDE
 .idea
diff --git a/README.md b/README.md
index f150ddc..aa960e3 100644
--- a/README.md
+++ b/README.md
@@ -1,5 +1,5 @@
 <h1 align="center">
-  <img src='https://github.com/americanexpress/jest-image-snapshot/raw/main/jest-image-snapshot.png' alt="Jest Image Snapshot - One Amex" width='50%'/>
+  <img src='https://github.com/americanexpress/jest-image-snapshot/raw/main/images/jest-image-snapshot.png' alt="Jest Image Snapshot - One Amex" width='50%'/>
 </h1>
 
 [![npm](https://img.shields.io/npm/v/jest-image-snapshot)](https://www.npmjs.com/package/jest-image-snapshot)
@@ -53,15 +53,15 @@ it('renders correctly', async () => {
 ...
 ```
 
-<img title="Adding an image snapshot" src="./images/create-snapshot.gif" width="50%">
+<img title="Adding an image snapshot" src="https://raw.githubusercontent.com/americanexpress/jest-image-snapshot/main/images/create-snapshot.gif" width="50%">
 
 Then after a few days as I finish adding another feature to my component I notice one of my tests failing!
 
-<img title="A failing image snapshot test" src="./images/fail-snapshot.gif" width="50%">
+<img title="A failing image snapshot test" src="https://raw.githubusercontent.com/americanexpress/jest-image-snapshot/main/images/fail-snapshot.gif" width="50%">
 
 Oh no! I must have introduced a regression! Let's see what the diff looks like to identify what I need to fix:
 
-<img title="Image diff" src="./images/image-diff.png" width="50%">
+<img title="Image diff" src="https://raw.githubusercontent.com/americanexpress/jest-image-snapshot/main/images/image-diff.png" width="50%">
 
 And now that I know that I broke the card art I can fix it!
 
diff --git a/jest-image-snapshot.png b/images/jest-image-snapshot.png
similarity index 100%
rename from jest-image-snapshot.png
rename to images/jest-image-snapshot.png