diff --git a/libs/blocks/marketo/marketo.js b/libs/blocks/marketo/marketo.js
index a99f83500a..5825a853e1 100644
--- a/libs/blocks/marketo/marketo.js
+++ b/libs/blocks/marketo/marketo.js
@@ -29,6 +29,8 @@ const MUNCHKIN_ID = 'marketo munckin';
 const SUCCESS_TYPE = 'form.success.type';
 const SUCCESS_CONTENT = 'form.success.content';
 const SUCCESS_SECTION = 'form.success.section';
+const PROGRAM_POI = 'program.poi';
+const POI_FILTER = 'field_filters.products';
 const FORM_MAP = {
   'success-type': SUCCESS_TYPE,
   'destination-type': SUCCESS_TYPE,
@@ -39,6 +41,7 @@ const FORM_MAP = {
   'sfdc-campaign-id': 'program.campaignids.sfdc',
 };
 export const FORM_PARAM = 'form';
+const QUERY_POI = 'poi';
 
 export const formValidate = (formEl) => {
   formEl.classList.remove('hide-errors');
@@ -53,6 +56,7 @@ export const decorateURL = (destination, baseURL = window.location) => {
     const { hostname, pathname, search, hash } = destinationUrl;
 
     if (!hostname) {
+      /* c8 ignore next 2 */
       throw new Error('URL does not have a valid host');
     }
 
@@ -146,6 +150,14 @@ export const formSuccess = (formEl, formData) => {
   return false;
 };
 
+export function setProductOfInterest(formData, search = window.location.search) {
+  const productOfInterest = new URLSearchParams(search).get(QUERY_POI);
+  if (!productOfInterest) return;
+
+  formData[PROGRAM_POI] = productOfInterest;
+  formData[POI_FILTER] = 'hidden';
+}
+
 const readyForm = (form, formData) => {
   const formEl = form.getFormElem().get(0);
   const el = formEl.closest('.marketo');
@@ -238,6 +250,7 @@ export default function init(el) {
     if (destinationUrl) formData[SUCCESS_CONTENT] = destinationUrl;
   }
 
+  setProductOfInterest(formData);
   setPreferences(formData);
 
   const fragment = new DocumentFragment();
diff --git a/test/blocks/marketo/marketo.test.js b/test/blocks/marketo/marketo.test.js
index 2a8fa9e91d..fd833cebfc 100644
--- a/test/blocks/marketo/marketo.test.js
+++ b/test/blocks/marketo/marketo.test.js
@@ -3,7 +3,7 @@ import { expect } from '@esm-bundle/chai';
 import sinon, { stub } from 'sinon';
 import { delay } from '../../helpers/waitfor.js';
 import { setConfig } from '../../../libs/utils/utils.js';
-import init, { setPreferences, decorateURL, FORM_PARAM } from '../../../libs/blocks/marketo/marketo.js';
+import init, { setPreferences, decorateURL, setProductOfInterest, FORM_PARAM } from '../../../libs/blocks/marketo/marketo.js';
 
 const innerHTML = await readFile({ path: './mocks/body.html' });
 window.lana = { log: stub() };
@@ -44,6 +44,16 @@ describe('marketo', () => {
   });
 });
 
+describe('marketo setProductOfInterest', () => {
+  it('sets POI by query param', async () => {
+    const formData = {};
+    setProductOfInterest(formData, '?poi=poi1');
+
+    expect(formData).to.have.property('program.poi');
+    expect(formData['program.poi']).to.equal('poi1');
+  });
+});
+
 describe('marketo decorateURL', () => {
   it('decorates absolute URL with local base URL', () => {
     const baseURL = new URL('http://localhost:6456/marketo-block');