The CI will automatically interact with SUSE's Open Build Service: the master branch will be kept in sync with the network:ha-clustering:sap-deployments:devel project (the development upstream), while a new Submit Request against the openSUSE:Factory project (the stable downstream) can be triggered by publishing a new GitHub release or pushing a new Git tag.
When releasing to openSUSE:Factory, please ensure that tags always follow the SemVer scheme, and that the changelog contains a new entry, otherwise the request submission might fail.
The OBS projects can be changed via various environment variables like OBS_PROJECT and TARGET_PROJECT in the Travis settings.
You can enable the OBS delivery for feature branches in your own fork by setting the variable DELIVER_BRANCHES to a non-empty value.