diff --git a/src/Model/Nosto/Entity/Helper/ProductHelper.php b/src/Model/Nosto/Entity/Helper/ProductHelper.php
index fcce8b8c..cbd0e4f4 100644
--- a/src/Model/Nosto/Entity/Helper/ProductHelper.php
+++ b/src/Model/Nosto/Entity/Helper/ProductHelper.php
@@ -25,7 +25,6 @@
 use Shopware\Core\Framework\DataAbstractionLayer\Search\Filter\NotFilter;
 use Shopware\Core\System\SalesChannel\Entity\SalesChannelRepository;
 use Shopware\Core\System\SalesChannel\SalesChannelContext;
-use Symfony\Component\HttpFoundation\Request;
 use Symfony\Contracts\EventDispatcher\EventDispatcherInterface;
 
 class ProductHelper
@@ -61,8 +60,9 @@ public function reloadProduct(string $productId, SalesChannelContext $context):
         $criteria = $this->getCommonCriteria();
         $criteria->addFilter(new EqualsFilter('id', $productId));
         $this->eventDispatcher->dispatch(new ProductReloadCriteriaEvent($criteria, $context));
+        $shopwareProduct = $this->getShopwareProducts([$productId], $context, true);
 
-        return $this->productRoute->load($productId, new Request(), $context, $criteria)->getProduct();
+        return $shopwareProduct->get($productId) ?? null;
     }
 
     private function getCommonCriteria(): Criteria
@@ -190,10 +190,15 @@ public function createRepositoryIterator(Criteria $criteria, Context $context):
         return new RepositoryIterator($this->productRepository, $context, $criteria);
     }
 
-    public function getShopwareProducts(array $productIds, SalesChannelContext $context): SalesChannelProductCollection
-    {
+    public function getShopwareProducts(
+        array $productIds,
+        SalesChannelContext $context,
+        bool $isProductTagging = false,
+    ): SalesChannelProductCollection {
         $criteria = $this->getCommonCriteria();
-        $this->getCommonCriteriaChildren($criteria);
+        if (!$isProductTagging) {
+            $this->getCommonCriteriaChildren($criteria);
+        }
         $criteria->setIds($productIds);
 
         return $this->salesChannelProductRepository->search(