The combination mark logo is the primary way we show the Effect brand.
The Effect logo symbol is used when there isn’t enough room for the combination mark or other design considerations—for example, an application icon, favicon, or social media.
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Use the white logo on a dark background.
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Use the black logo on a light background.
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The logo can be placed on an image or gradient, as long as it’s clearly visible and legible.
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Do not make the logo any color other than black or white.
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Do not shrink or stretch the logo and be sure to maintain the proportions.
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Do not place drop shadows.
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Do not rotate the logo.
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Effect combination mark logo should be paired with partner's wordmark/combination mark logo
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Effect logo symbol should be paired with partner's logo symbol
