Link text typography

[5jt]

Retina Searing Orange is not the best available choice from the 2024 Brand Colours palette for link text colour.

Link text should be visually distinct from body text, but not so much as to disrupt reading flow and reduce retention and comprehension. Retina Searing Orange, Retina Soothing Lavender and Orange Peel all differ too markedly from body type colour. Gunmetal and Raisin do not differ enough.

The best available choice is Midnight. If insufficiently distinct, add a light dotted underline. (Perhaps should do it anyway for dichromats.)