- Digital Marketing
- SEO
- Social Media Marketing
- Email Marketing
- Content Marketing
- Marketing Automation
- Analytics
- Growth Hacking
- Influencer Marketing
- Affiliate Marketing
- Copywriting
- Conversion Rate Optimization
- Product Marketing
- Growth Marketing
- Growth Hacking
Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic/visitors and the purchase of paid placement.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold contacts or current customer database.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Marketing automation is the use of software to automate marketing actions. Many marketing departments have been using marketing automation for years, but the term has only recently entered the common lexicon. Marketing automation refers to the software that serves to automate your basic marketing operations. This software is typically used by marketing departments as a way to remove repetitive tasks from their daily workflows, allowing them to increase operational efficiency and grow revenue faster.
Analytics is the discovery and communication of meaningful patterns in data. It is a significant component of the decision-making process in both business and science. Analytics is the discovery and communication of meaningful patterns in data. It is a significant component of the decision-making process in both business and science.
Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.
Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors.
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.
Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Product marketing is a business function within a company dealing with the marketing of a particular product or products at all stages of the product lifecycle. Product marketing is a business function within a company dealing with the marketing of a particular product or products at all stages of the product lifecycle.
Growth marketing is a marketing strategy that focuses on acquiring new customers and retaining existing ones. Growth marketing is a marketing strategy that focuses on acquiring new customers and retaining existing ones.
Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.