diff --git a/README.md b/README.md
index 1a79755..24277ad 100644
--- a/README.md
+++ b/README.md
@@ -57,6 +57,16 @@ const pages = deserializePages(data)
 console.log(pages[0].name) // => Homepage
 ```
 
+## Key transforms
+
+If you ever want to change how Alchemy serializes attributes you can set
+
+```rb
+Alchemy::JsonApi.key_transform = :camel_lower
+```
+
+It defaults to `:underscore`.
+
 ## Contributing
 Contribution directions go here.
 
diff --git a/app/serializers/alchemy/json_api/base_serializer.rb b/app/serializers/alchemy/json_api/base_serializer.rb
new file mode 100644
index 0000000..18cae81
--- /dev/null
+++ b/app/serializers/alchemy/json_api/base_serializer.rb
@@ -0,0 +1,9 @@
+module Alchemy
+  module JsonApi
+    class BaseSerializer
+      include JSONAPI::Serializer
+
+      set_key_transform Alchemy::JsonApi.key_transform
+    end
+  end
+end
diff --git a/app/serializers/alchemy/json_api/element_serializer.rb b/app/serializers/alchemy/json_api/element_serializer.rb
index 6b6d4e8..50fb8ad 100644
--- a/app/serializers/alchemy/json_api/element_serializer.rb
+++ b/app/serializers/alchemy/json_api/element_serializer.rb
@@ -1,9 +1,7 @@
 # frozen_string_literal: true
 module Alchemy
   module JsonApi
-    class ElementSerializer
-      include JSONAPI::Serializer
-
+    class ElementSerializer < BaseSerializer
       attributes(
         :name,
         :fixed,
diff --git a/app/serializers/alchemy/json_api/essence_audio_serializer.rb b/app/serializers/alchemy/json_api/essence_audio_serializer.rb
index 3567aaf..7aab287 100644
--- a/app/serializers/alchemy/json_api/essence_audio_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_audio_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class EssenceAudioSerializer
+    class EssenceAudioSerializer < BaseSerializer
       include EssenceSerializer
 
       attributes(
diff --git a/app/serializers/alchemy/json_api/essence_boolean_serializer.rb b/app/serializers/alchemy/json_api/essence_boolean_serializer.rb
index beb721c..13a74b3 100644
--- a/app/serializers/alchemy/json_api/essence_boolean_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_boolean_serializer.rb
@@ -3,7 +3,7 @@
 
 module Alchemy
   module JsonApi
-    class EssenceBooleanSerializer
+    class EssenceBooleanSerializer < BaseSerializer
       include EssenceSerializer
     end
   end
diff --git a/app/serializers/alchemy/json_api/essence_date_serializer.rb b/app/serializers/alchemy/json_api/essence_date_serializer.rb
index fca7e0c..1f7aa5f 100644
--- a/app/serializers/alchemy/json_api/essence_date_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_date_serializer.rb
@@ -3,7 +3,7 @@
 
 module Alchemy
   module JsonApi
-    class EssenceDateSerializer
+    class EssenceDateSerializer < BaseSerializer
       include EssenceSerializer
     end
   end
diff --git a/app/serializers/alchemy/json_api/essence_file_serializer.rb b/app/serializers/alchemy/json_api/essence_file_serializer.rb
index 5a5dc13..bee5b81 100644
--- a/app/serializers/alchemy/json_api/essence_file_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_file_serializer.rb
@@ -3,7 +3,7 @@
 
 module Alchemy
   module JsonApi
-    class EssenceFileSerializer
+    class EssenceFileSerializer < BaseSerializer
       include EssenceSerializer
 
       attribute :link_title, &:title
diff --git a/app/serializers/alchemy/json_api/essence_headline_serializer.rb b/app/serializers/alchemy/json_api/essence_headline_serializer.rb
index 57ee26c..878d5f4 100644
--- a/app/serializers/alchemy/json_api/essence_headline_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_headline_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class EssenceHeadlineSerializer
+    class EssenceHeadlineSerializer < BaseSerializer
       include EssenceSerializer
 
       attributes :level, :size
diff --git a/app/serializers/alchemy/json_api/essence_html_serializer.rb b/app/serializers/alchemy/json_api/essence_html_serializer.rb
index d7ea43f..4eba86e 100644
--- a/app/serializers/alchemy/json_api/essence_html_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_html_serializer.rb
@@ -3,7 +3,7 @@
 
 module Alchemy
   module JsonApi
-    class EssenceHtmlSerializer
+    class EssenceHtmlSerializer < BaseSerializer
       include EssenceSerializer
     end
   end
diff --git a/app/serializers/alchemy/json_api/essence_link_serializer.rb b/app/serializers/alchemy/json_api/essence_link_serializer.rb
index 96f937e..2d00fab 100644
--- a/app/serializers/alchemy/json_api/essence_link_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_link_serializer.rb
@@ -3,7 +3,7 @@
 
 module Alchemy
   module JsonApi
-    class EssenceLinkSerializer
+    class EssenceLinkSerializer < BaseSerializer
       include EssenceSerializer
       attributes(
         :link_title,
diff --git a/app/serializers/alchemy/json_api/essence_node_serializer.rb b/app/serializers/alchemy/json_api/essence_node_serializer.rb
index 3cceb9b..2c5756d 100644
--- a/app/serializers/alchemy/json_api/essence_node_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_node_serializer.rb
@@ -3,7 +3,7 @@
 
 module Alchemy
   module JsonApi
-    class EssenceNodeSerializer
+    class EssenceNodeSerializer < BaseSerializer
       include EssenceSerializer
 
       attribute :ingredient do |essence|
diff --git a/app/serializers/alchemy/json_api/essence_page_serializer.rb b/app/serializers/alchemy/json_api/essence_page_serializer.rb
index 006741c..de2cafd 100644
--- a/app/serializers/alchemy/json_api/essence_page_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_page_serializer.rb
@@ -3,7 +3,7 @@
 
 module Alchemy
   module JsonApi
-    class EssencePageSerializer
+    class EssencePageSerializer < BaseSerializer
       include EssenceSerializer
 
       attribute :ingredient do |essence|
diff --git a/app/serializers/alchemy/json_api/essence_picture_serializer.rb b/app/serializers/alchemy/json_api/essence_picture_serializer.rb
index 5f26d76..a39d9c3 100644
--- a/app/serializers/alchemy/json_api/essence_picture_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_picture_serializer.rb
@@ -3,7 +3,7 @@
 
 module Alchemy
   module JsonApi
-    class EssencePictureSerializer
+    class EssencePictureSerializer < BaseSerializer
       include EssenceSerializer
 
       attributes(
diff --git a/app/serializers/alchemy/json_api/essence_richtext_serializer.rb b/app/serializers/alchemy/json_api/essence_richtext_serializer.rb
index 8df4329..902ee07 100644
--- a/app/serializers/alchemy/json_api/essence_richtext_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_richtext_serializer.rb
@@ -3,7 +3,7 @@
 
 module Alchemy
   module JsonApi
-    class EssenceRichtextSerializer
+    class EssenceRichtextSerializer < BaseSerializer
       include EssenceSerializer
       attributes(
         :body,
diff --git a/app/serializers/alchemy/json_api/essence_select_serializer.rb b/app/serializers/alchemy/json_api/essence_select_serializer.rb
index 608210c..d58d608 100644
--- a/app/serializers/alchemy/json_api/essence_select_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_select_serializer.rb
@@ -3,7 +3,7 @@
 
 module Alchemy
   module JsonApi
-    class EssenceSelectSerializer
+    class EssenceSelectSerializer < BaseSerializer
       include EssenceSerializer
     end
   end
diff --git a/app/serializers/alchemy/json_api/essence_text_serializer.rb b/app/serializers/alchemy/json_api/essence_text_serializer.rb
index 5564785..2ad4f79 100644
--- a/app/serializers/alchemy/json_api/essence_text_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_text_serializer.rb
@@ -3,7 +3,7 @@
 
 module Alchemy
   module JsonApi
-    class EssenceTextSerializer
+    class EssenceTextSerializer < BaseSerializer
       include EssenceSerializer
       attributes(
         :body,
diff --git a/app/serializers/alchemy/json_api/essence_video_serializer.rb b/app/serializers/alchemy/json_api/essence_video_serializer.rb
index fa16747..13fc803 100644
--- a/app/serializers/alchemy/json_api/essence_video_serializer.rb
+++ b/app/serializers/alchemy/json_api/essence_video_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class EssenceVideoSerializer
+    class EssenceVideoSerializer < BaseSerializer
       include EssenceSerializer
 
       attributes(
diff --git a/app/serializers/alchemy/json_api/ingredient_audio_serializer.rb b/app/serializers/alchemy/json_api/ingredient_audio_serializer.rb
index aa6c199..526863a 100644
--- a/app/serializers/alchemy/json_api/ingredient_audio_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_audio_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientAudioSerializer
+    class IngredientAudioSerializer < BaseSerializer
       include IngredientSerializer
 
       attributes(
diff --git a/app/serializers/alchemy/json_api/ingredient_boolean_serializer.rb b/app/serializers/alchemy/json_api/ingredient_boolean_serializer.rb
index dd529e4..83589a8 100644
--- a/app/serializers/alchemy/json_api/ingredient_boolean_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_boolean_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientBooleanSerializer
+    class IngredientBooleanSerializer < BaseSerializer
       include IngredientSerializer
     end
   end
diff --git a/app/serializers/alchemy/json_api/ingredient_datetime_serializer.rb b/app/serializers/alchemy/json_api/ingredient_datetime_serializer.rb
index 12eaa99..dbd69a4 100644
--- a/app/serializers/alchemy/json_api/ingredient_datetime_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_datetime_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientDatetimeSerializer
+    class IngredientDatetimeSerializer < BaseSerializer
       include IngredientSerializer
     end
   end
diff --git a/app/serializers/alchemy/json_api/ingredient_file_serializer.rb b/app/serializers/alchemy/json_api/ingredient_file_serializer.rb
index a8a6faa..b49b52e 100644
--- a/app/serializers/alchemy/json_api/ingredient_file_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_file_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientFileSerializer
+    class IngredientFileSerializer < BaseSerializer
       include IngredientSerializer
 
       attribute :link_title, &:title
diff --git a/app/serializers/alchemy/json_api/ingredient_headline_serializer.rb b/app/serializers/alchemy/json_api/ingredient_headline_serializer.rb
index b6c0676..cd33a77 100644
--- a/app/serializers/alchemy/json_api/ingredient_headline_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_headline_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientHeadlineSerializer
+    class IngredientHeadlineSerializer < BaseSerializer
       include IngredientSerializer
 
       attributes :level, :size
diff --git a/app/serializers/alchemy/json_api/ingredient_html_serializer.rb b/app/serializers/alchemy/json_api/ingredient_html_serializer.rb
index 8b3e36b..cf1d766 100644
--- a/app/serializers/alchemy/json_api/ingredient_html_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_html_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientHtmlSerializer
+    class IngredientHtmlSerializer < BaseSerializer
       include IngredientSerializer
     end
   end
diff --git a/app/serializers/alchemy/json_api/ingredient_link_serializer.rb b/app/serializers/alchemy/json_api/ingredient_link_serializer.rb
index 62eb456..889adb8 100644
--- a/app/serializers/alchemy/json_api/ingredient_link_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_link_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientLinkSerializer
+    class IngredientLinkSerializer < BaseSerializer
       include IngredientSerializer
 
       attributes(
diff --git a/app/serializers/alchemy/json_api/ingredient_node_serializer.rb b/app/serializers/alchemy/json_api/ingredient_node_serializer.rb
index b8af76a..95630c1 100644
--- a/app/serializers/alchemy/json_api/ingredient_node_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_node_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientNodeSerializer
+    class IngredientNodeSerializer < BaseSerializer
       include IngredientSerializer
 
       attribute :value do |ingredient|
diff --git a/app/serializers/alchemy/json_api/ingredient_page_serializer.rb b/app/serializers/alchemy/json_api/ingredient_page_serializer.rb
index 4788dfe..0fe97f8 100644
--- a/app/serializers/alchemy/json_api/ingredient_page_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_page_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientPageSerializer
+    class IngredientPageSerializer < BaseSerializer
       include IngredientSerializer
 
       attribute :value do |ingredient|
diff --git a/app/serializers/alchemy/json_api/ingredient_picture_serializer.rb b/app/serializers/alchemy/json_api/ingredient_picture_serializer.rb
index 5906db1..88fea00 100644
--- a/app/serializers/alchemy/json_api/ingredient_picture_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_picture_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientPictureSerializer
+    class IngredientPictureSerializer < BaseSerializer
       include IngredientSerializer
 
       attributes(
diff --git a/app/serializers/alchemy/json_api/ingredient_richtext_serializer.rb b/app/serializers/alchemy/json_api/ingredient_richtext_serializer.rb
index 59bcb9f..09de6ce 100644
--- a/app/serializers/alchemy/json_api/ingredient_richtext_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_richtext_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientRichtextSerializer
+    class IngredientRichtextSerializer < BaseSerializer
       include IngredientSerializer
 
       attributes(
diff --git a/app/serializers/alchemy/json_api/ingredient_select_serializer.rb b/app/serializers/alchemy/json_api/ingredient_select_serializer.rb
index 2262343..0874d65 100644
--- a/app/serializers/alchemy/json_api/ingredient_select_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_select_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientSelectSerializer
+    class IngredientSelectSerializer < BaseSerializer
       include IngredientSerializer
     end
   end
diff --git a/app/serializers/alchemy/json_api/ingredient_text_serializer.rb b/app/serializers/alchemy/json_api/ingredient_text_serializer.rb
index ec1b18a..0bd068c 100644
--- a/app/serializers/alchemy/json_api/ingredient_text_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_text_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientTextSerializer
+    class IngredientTextSerializer < BaseSerializer
       include IngredientSerializer
 
       attributes(
diff --git a/app/serializers/alchemy/json_api/ingredient_video_serializer.rb b/app/serializers/alchemy/json_api/ingredient_video_serializer.rb
index 1fb403c..a0ec68f 100644
--- a/app/serializers/alchemy/json_api/ingredient_video_serializer.rb
+++ b/app/serializers/alchemy/json_api/ingredient_video_serializer.rb
@@ -4,7 +4,7 @@
 
 module Alchemy
   module JsonApi
-    class IngredientVideoSerializer
+    class IngredientVideoSerializer < BaseSerializer
       include IngredientSerializer
 
       attributes(
diff --git a/app/serializers/alchemy/json_api/language_serializer.rb b/app/serializers/alchemy/json_api/language_serializer.rb
index a6e0d96..b6456cd 100644
--- a/app/serializers/alchemy/json_api/language_serializer.rb
+++ b/app/serializers/alchemy/json_api/language_serializer.rb
@@ -1,9 +1,7 @@
 # frozen_string_literal: true
 module Alchemy
   module JsonApi
-    class LanguageSerializer
-      include JSONAPI::Serializer
-
+    class LanguageSerializer < BaseSerializer
       attributes(
         :name,
         :language_code,
diff --git a/app/serializers/alchemy/json_api/node_serializer.rb b/app/serializers/alchemy/json_api/node_serializer.rb
index 2ef265b..c6ed2b0 100644
--- a/app/serializers/alchemy/json_api/node_serializer.rb
+++ b/app/serializers/alchemy/json_api/node_serializer.rb
@@ -1,9 +1,7 @@
 # frozen_string_literal: true
 module Alchemy
   module JsonApi
-    class NodeSerializer
-      include JSONAPI::Serializer
-
+    class NodeSerializer < BaseSerializer
       attributes :name
       attribute :link_url, &:url
       attribute :link_title, &:title
diff --git a/app/serializers/alchemy/json_api/page_serializer.rb b/app/serializers/alchemy/json_api/page_serializer.rb
index 4849b7d..824517e 100644
--- a/app/serializers/alchemy/json_api/page_serializer.rb
+++ b/app/serializers/alchemy/json_api/page_serializer.rb
@@ -1,9 +1,7 @@
 # frozen_string_literal: true
 module Alchemy
   module JsonApi
-    class PageSerializer
-      include JSONAPI::Serializer
-
+    class PageSerializer < BaseSerializer
       ELEMENT_SERIALIZER = ::Alchemy::JsonApi::ElementSerializer
 
       attributes(
diff --git a/lib/alchemy/json_api.rb b/lib/alchemy/json_api.rb
index b6da561..b951893 100644
--- a/lib/alchemy/json_api.rb
+++ b/lib/alchemy/json_api.rb
@@ -1,10 +1,28 @@
 # frozen_string_literal: true
+
 require "fast_jsonapi"
 require "alchemy_cms"
 require "alchemy/json_api/engine"
 
 module Alchemy
   module JsonApi
-    # Your code goes here...
+    # Set FastJsonapi key_transform
+    #
+    # Supported transformations:
+    #
+    # :camel # "some_key" => "SomeKey"
+    # :camel_lower # "some_key" => "someKey"
+    # :dash # "some_key" => "some-key"
+    # :underscore # "some_key" => "some_key"
+    def self.key_transform=(value)
+      @_key_transform = value
+    end
+
+    # FastJsonapi key_transform
+    #
+    # Default :underscore # "some_key" => "some_key"
+    def self.key_transform
+      @_key_transform || :underscore
+    end
   end
 end
diff --git a/lib/alchemy/json_api/essence_serializer.rb b/lib/alchemy/json_api/essence_serializer.rb
index 08a1e58..ea3b72e 100644
--- a/lib/alchemy/json_api/essence_serializer.rb
+++ b/lib/alchemy/json_api/essence_serializer.rb
@@ -3,7 +3,6 @@ module Alchemy
   module JsonApi
     module EssenceSerializer
       def self.included(klass)
-        klass.include JSONAPI::Serializer
         klass.has_one :element, record_type: :element, serializer: ::Alchemy::JsonApi::ElementSerializer do |essence|
           essence.content.element
         end
diff --git a/lib/alchemy/json_api/ingredient_serializer.rb b/lib/alchemy/json_api/ingredient_serializer.rb
index 2cfa60c..f630eb4 100644
--- a/lib/alchemy/json_api/ingredient_serializer.rb
+++ b/lib/alchemy/json_api/ingredient_serializer.rb
@@ -4,8 +4,6 @@ module Alchemy
   module JsonApi
     module IngredientSerializer
       def self.included(klass)
-        klass.include JSONAPI::Serializer
-
         klass.has_one :element, record_type: :element, serializer: ::Alchemy::JsonApi::ElementSerializer
 
         klass.attributes(
diff --git a/lib/alchemy/json_api/test_support/ingredient_serializer_behaviour.rb b/lib/alchemy/json_api/test_support/ingredient_serializer_behaviour.rb
index b29901e..547477c 100644
--- a/lib/alchemy/json_api/test_support/ingredient_serializer_behaviour.rb
+++ b/lib/alchemy/json_api/test_support/ingredient_serializer_behaviour.rb
@@ -4,11 +4,15 @@
   describe "attributes" do
     subject { serializer.serializable_hash[:data][:attributes] }
 
-    it "has the right keys and values" do
+    it "has the right transformed keys and values" do
+      transform_method = FastJsonapi::ObjectSerializer::TRANSFORMS_MAPPING[Alchemy::JsonApi.key_transform]
+      transformed_keys = %w[created_at updated_at].map { |k| k.send(*transform_method).to_sym }
+
       expect(subject).to have_key(:role)
       expect(subject).to have_key(:value)
-      expect(subject).to have_key(:created_at)
-      expect(subject).to have_key(:updated_at)
+      transformed_keys.each do |transformed_key|
+        expect(subject).to have_key(transformed_key)
+      end
       expect(subject[:deprecated]).to be(false)
     end
 
diff --git a/spec/serializers/alchemy/json_api/base_serializer_spec.rb b/spec/serializers/alchemy/json_api/base_serializer_spec.rb
new file mode 100644
index 0000000..e45890d
--- /dev/null
+++ b/spec/serializers/alchemy/json_api/base_serializer_spec.rb
@@ -0,0 +1,12 @@
+# frozen_string_literal: true
+
+require "rails_helper"
+
+RSpec.describe Alchemy::JsonApi::BaseSerializer do
+  it { expect(described_class).to be < JSONAPI::Serializer }
+
+  it "sets key_transform" do
+    expect(described_class).to receive(:set_key_transform).with(:underscore)
+    load Alchemy::JsonApi::Engine.root.join("app/serializers/alchemy/json_api/base_serializer.rb")
+  end
+end